Prior to launching an online business, no matter its niche, the business owner must firstly consider and plan how they aim to make the business a success. The sooner a clear goal and plan of action is devised, the sooner the principles required in order to achieve this goal can be applied to help the business thrive. As a business owner, one of your primary aims will be to make your online business as big of a success as possible. However, as many starting online entrepreneurs will find, much of the secret to success can be identified through trial and error. The secret to true success will require the individual to acknowledge bad practices that can cause harm to the business and learn to eliminate these from their action plan.Online business is similar to any other form of traditional business, in that your aim will be to target a specific market in order to provide them with specific products, services or information. However, also similarly, the success of your attempts will predominately be determined by the way in which you execute your business. A business does not gain success simply by providing the consumer with what they want. You need to entice the consumer towards you business, therefore, it is all about how you make the consumer aware of your presence and how you advertise your service and name. However, with millions of online businesses on the web, many of who may be providing similar services to you, it is vitally important that you achieve your goal of enticing the consumer in as short a time as possible so that your business can begin to generate revenue.The first step you will need to take is to utilize the web in a bid to advertise your business’ existence. This is more than simply creating a website for your business or even a blog, as this will not guarantee that your target market will find you. Success in this instance will require sensible, thorough online promotion, using a myriad of outlets such as link building/exchanging, social networking sites, newsletters and use of online forums. Not only is this form of promotion essential in the early days of your online business, but it is also an aspect that will be ongoing in order to help your volume of traffic and search engine rankings.Once your efforts have created interest, your online business’ success will depend on how you are able to make the consumer purchase from you. This will be achieved through the way in which your products or services are presented on your website and alternative platforms, the pricing offered and additional features such as satisfactory customer service. One of the main advantages of online purchasing to the consumer is that varied choice provides cheaper alternatives so it is essential that your pricing is competitive and realistic. Once you have acquired sales, you can encourage additional sales by the use of after-sale services. Sending out personalized emails to thank the customer for their purchase is a great way to make them feel appreciated. In addition, courtesy emails or even telephone calls to check their satisfaction of the product/service received also shows consideration and is a good way to get constructive feedback. Furthermore, in the event you receive any complaints, handling these fairly, professionally and efficiently can help to eliminate any damage caused to your online business’ reputation.Any business, whether it is online or offline, will require a considerable amount of hard work, money and dedication. With thousands of online businesses being launched every year, new entrepreneurs must make clear plans in order to help guide their business to success. It is only with a clear plan and goal in mind that they will be able to overcome any obstacles along the way in order to gain the success they desire.
In every society, art and politics do not always move along too well. While in some political circumstances art is considered as a tool for achieving certain political strategies, in other instances, art is viewed as an enemy of State (government). This is for two obvious reasons. The first reason is that, political activities like campaigns, rallies and other similar events make use of art forms like posters, printing of t-shirts, banners, bill boards etc, to achieve the maximum results in the set goals of such events. In this way, art is not just seen as tool for achieving political ends but also as a pure friend of politics because without it (art) politics would find it tough in expressing or communicating its interest to the public (masses) in a manner that would be easily understood. For example, the images of political aspirants made available in visual forms like posters and bill-boards bring the contestants closer to the people and also make the people to know those they are supporting even though such people, in most cases, never have the opportunity of meeting the aspirants one-on-one before elections.Given this scenario, it is common for a person, group or community to identify with a political aspirant (aspiring for gubernatorial, presidential or senatorial positions) by simply wearing a printed cap or t-shirt with the image of the aspirant (in the case of an individual); or mounting a bill-board at the entrance of a community or at strategic locations within the capital city or its metropolis. In this way, art did not only provide a conducive link between the people (masses) and those seeking for political offices, but also provides channels under which the aspirants express their interest to the public during election’s season. All these make art a good friend to politics.The second reason is somehow contrary to the first one discussed above. This is because when artists produced works that do not speak well of the policies of an existing government, political leaders consider art an enemy. For example, the cartoons in the newspaper dailies or other periodical publications draw on critical issues that affect the masses which government is refusing to give attention to. A cartoon drawn to ignite or provoke one’s thought on the issue of resource control in the Niger Delta, for instance, will depict leaders robust and healthy while the suffering masses would be portrayed in helpless and poverty stricken conditions. The images would be satirically represented to amuse and yet draw attention to an issue of critical need to the society. Political leaders in the helm of affairs do consider such cartoons or art works as a set up to sabotage their governments or regimes. Instead of considering such art forms as visual commentaries on the need to address or correct the ills in the society by formulating, implementing as well as actualizing good/workable policies for the benefit of the suffering masses, they view them (such art forms) in the other way round.Considering the two opposite sides presented above, art and politics are intermittently in conflict. This is because, where genuine art practice thrives, political leaders do not find it easy to manipulate or cheat the suffering masses without art leaking their (politicians’) evil plans/secrets. This is likely to be the reason why most governments or political regimes undermine the art sector for fear of not being used against it. In view of that, cultural policies which could bring a positive turn-around as well as foster the growth and development of art in a nation are either frustrated or given no attention. This is practically unhealthy not only for the progress of art but also for the entire cultural development of a region. Art is an important element of culture and if it suffers, the culture of that region would also suffer irrecoverably.Therefore, if art is important such that it can used as strong tool or medium for achieving political aims in events like political campaigns and party rallies (to mention just a few), it should be given appropriate recognition by political leaders who have the power to speed its growth through meaningful policies.